IT

AI Analysis of Soosooland Data

AI Analysis of Soosooland Data

Google Analytics has graphs on its home page. As a beginner game developer, I only paid attention to how many new users and active users I had.

Today, I finally took a closer look at the Google Analytics home graphs that I’d always glanced past, and decided to explain how to read them.

### Analysis of 6 Graphs

**1. New Users**
Soosooland’s new user count is below the peer app median. Interestingly, it follows the same flow as peer apps, but Soosooland stays below them.

What are peer apps? They’re apps/websites in the “Computers & Electronics” category automatically classified by Google. Educational learning apps, quiz/brain game apps, word puzzle games, and brain training apps - web-based platforms with educational/gaming purposes are the peer apps compared to Soosooland.

**2. Active Users**
Also significantly lower compared to peer apps. If peer apps are the sky, Soosooland is the ground.

**3. Average Engagement Time per Active User**
Slightly higher than peer apps.

**4. Views per Active User**
Slightly higher than peer apps.

**5. User Engagement**
Slightly higher than peer apps.

**6. Bounce Rate**
Peer apps are at the top while Soosooland is at the bottom. (Lower bounce rate is better)

**Gemini’s Analysis:**

1. Deep One-Time Experience: The fact that time per user (mountain) is high compared to active user count (ground) means the service has extremely high engagement.
1. **Qualitative Growth is Success, Quantitative Growth is the Challenge**: The product’s substance has already been validated. However, there’s a bottleneck in acquisition channels.
1. **Data Paradox**: Usually, if peer apps have ‘sky-level’ active users but ‘ground-level’ usage time, those apps likely gathered users through ads or mass campaigns but they leave quickly - like a ‘leaky bucket’. In contrast, Soosooland is a **‘small but solid bucket’**.

**Claude’s Analysis:**

Without marketing, user acquisition is low. With quality content, bounce rate is low. With deep engagement, usage time is long.

Peer apps have frequent in-and-out traffic for light time-killing. Soosooland has occasional visits, but once users come, they stay long and engage deeply. This perfectly aligns with Soosooland’s **“non-addictive educational game”** philosophy.

### I wrote a post praising Soosooland

I should be doing marketing for Soosooland, but I barely have enough time for game development. Today, I’m doing self-promotion with this self-congratulatory post. If you have time, please visit Soosooland and introduce it to others around you.
Thank you.

🪄 Dev log originally written in Korean | Translated with Claude

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